Hidden Path Creative

About Hidden Path Creative

Hidden Path Creative develops stunning brands, visual identities, package design, and Squarespace powered websites. We discussed how we could work together to build a long term partnership for WordPress projects.

HALO salt. skin. spa.

Kelley, the Creative Director at Hidden Path Creative, found out during a rebrand project that her client, a sea salt and skin care spa in Florida, wanted their site to be made specifically with WordPress.

"Tiana is an absolute rockstar! Her WordPress knowledge and development skills are great..."

— Kelley Kempel

After an awesome meeting, we discovered that I could also assist with additional copywriting to complement her client’s new list of services and add eCommerce features to sell products online in the future.

I delivered a staging site to Kelley where she then made a video presentation, walking her client through the website – making reference to features requested and strategy decisions previously made with the owners of HALO.

Working from Kelley’s Adobe Illustrator files, the first step was to integrate the visual identity and brand into Elementor, the #1 website editor for WordPress.

After analyzing the home page mockup, I designed an inner page template to match Kelley’s design.

With copywriting complete, I developed each page’s layout based on copy and imagery while adding each section as a template for HALO to use when making new pages later.

Once a couple tweaks were made to images, then removing a couple services and sections, the okay to launch came from Hidden Path.

I migrated the new site to Flywheel, updated the DNS records, installed an SSL certificate and did a virtual high five with Kelley for a successful project completed!

"...Beyond her talent, Tiana is a joy to work with. She is on time and communicates well. I'm so grateful to be working with her!"

– Kelley Kempel

Tools Used For This Project






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